Dell's US support calls to go back to India ... eventually

By Andrew Colley
25 November 2003 05:40 PM
Tags: support, dell, outsourcing, call, india, centre, bangalore, indian
Any positive employment expectations created by Dell's about-face decision to revert some technical support lines back from India to its US call centres will be short-lived.

Dell Australia today said the US support service would eventually be routed backed to the Indian call centre -- but in bites that its Bangalore support staff can swallow.

It appears that Dell overestimated the capacity of its Indian call centre when it made the decision to divert US customers to the new support service. A spokeswoman for the system manufacturer's Australian operation today revealed that for Bangalore it was a case of too many calls, too soon.

"A lot of [the customers] were moved in one go and that was where some of the complaints had arisen so what they've looked at doing is moving some back and then moving them off in smaller increments," she said.

Dell has eased the burden on it Bangalore operation and appeased its business customers by diverting US-originating enquiries pertaining to its corporate OptiPlex desktop and Latitude laptop computers to a facility believed to be in Texas.

How the customers receive the return to an India-based service is yet to be known. While Dell maintains that the recent problems with its Indian support operation were isolated and uniquely related to the scale of the US operation, executives for the system manufacturer have been shy about revealing the nature of the complaints.

Also, US-based analyst with research firm Technology Business Research, Brooks Gray, said language problems and delays in escalating enquiries to senior technicians was the source of grief for many Dell customers.

For now, Dell's US corporate customers are the only group to receive local service.

Dell Australia said there were no plans to make similar arrangements for its Australian corporate customers. The company insists that current service levels were "satisfactory" and the problems experienced by US customers were isolated to the segment of the Bangalore operation covering that region.

"The US situation is purely based around scale and the quantity of customers being moved over in one go and that's not an issue that we've had in Australia," said the spokeswoman.

Dell's Asian and European support lines will remain routed to Bangalore.

Dell's decision comes amidst allegations and grumblings that support operations outsourced to India are not performing as hoped.

Talkback 4 comments

    Every time I have had a call g ...Craig P -- 29/11/03

    Every time I have had a call go through to an Indian call center it has been a complete waste of both my and the other person's time (though they have genuinely been trying to help; ineviably they are using the same web based support pages I've already looked at)

    If it's free support I guess you get what you pay for but when it's paid support it's really not acceptable.

    I have a Dell 8200 desktop and ...Juan Velez -- 28/12/03

    I have a Dell 8200 desktop and two Compap laptops.

    My Dell desktop works great ! Never had a problem with it, except the mouse died and one of the external speakers as well.

    I had purchased a while back an additional hard drive for my music and my Apple Ipod.

    I called them up so that Dell would help me install it (since I bought it at Dell.com). The service was not very good. The tech guy was not extremely knowlegable but he had a great attitude. He even called me back to make sure that everything was working correctly.

    NOW.... Compaq. Dude. That is a different story. I am extremely frustated every time I have to call Compaq's tech support.

    First, the LOOOOOOOOOOONG waits to speak to a human being.

    Second, talking to those tech guys overseas is like talking to the wall. They do not understand, one has to constantly repeat the problem, one has to constantly asked them to repeat what they said (is like trying to understand what a 2 year old is trying to say).

    Rigth now, I am in the process of buying another laptop and I refuse to buy a Dell or Compaq just becasue of the tech support situation.

    Juan Velez's incorrect opinion Anonymous -- 02/05/08 (in reply to #120044307)

    You purchase a product off dell's website.The product comes with a manufcturer warranty, any problems contact the manufacturer & not DELL...stupid

    I dare the Chairman of Dell to ...Anonymous -- 03/08/04

    I dare the Chairman of Dell to speak to me!!!!!

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