Computer games: Now playing Down Under

We speak to the CEO of Australia's newest computer Games Publishing Company, Vivendi Universal Interactive Publishing about the local industry, marketing in Oz, the future of games hardware and their world-famous product line which includes the popular Diablo 2.

Pascal Brochier is the calmly confident CEO of Vivendi Universal Interactive Publishing Australia, which has only last week launched their Australian and Asia-Pacific operations.

Vivendi is the most recent large-scale computer Games Publishing company to emerge, yet it has an incredible set of game developers under its umbrella such as Valve Software, Dynamix and Blizzard Entertainment. These studios are responsible for some of the world's most famous and successful games such as the Half-Life, Diablo, Warcraft and Tribes series of games which are spectacularly popular worldwide. We spoke to Pascal recently about the set-up of the VU Interactive Publishing Sydney office, which will serve as the central command for the Asia-Pacific region.

Pascal had much to say about the state of the games industry, the Australian gaming market and the virtues of quality game production.

The Interview

     1.  Intro
     2.   Moving to Australia
     3.   New markets, new games
     4.   Making a mark
     5.  Moving into the movies
     6.   Launching into the dot-com crash
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