-Traffic to the sportswatch.com.au site continues to build, and there has been an eight-fold increase in page impressions since the start of the games last Friday," AOL7 spokesperson Jennifer Parker told ZDNet Australia. -That is mirrored in unique impressions."
Statistics from Internet traffic measuring company Hitwise show that AOL's sportswatch page is the most popular sports site for Australians, garnering 5.05 percent of traffic yesterday. The commonwealthgames.com site attracted 4.07 percent of traffic.
However, during the Soccer World Cup the World Game site gathered 23.48 percent of hits in the sports category.
Parker said the success of the sportswatch site is largely linked to the Channel Seven broadcast, which is blitzing the TV ratings. -The site complements and extends the 7 broadcast, so obviosly they're promoting it," she said.
However local sports are proving durable, with www.afl.com.au
I visited both AO/Seven's website and the official Commonwealth Games site looking for video streaming of events I was interested in. I found some video (only in real player format) on the BBC website.
Over all the websites simply re-process the same material that is on the official website. A real waste of my time.
I think that to deliver a information service on what is essentially a visual product ought to have video clips of events on-line... because obviously they television cannot broadcast everything... particularly when they have a bias for one event/country over the others... but they could at least make available stuff they don't broadcast.
The Commonwealth Games service is a pretty good example of a poor understanding of providing a good service. The internet is capable of delivering more than press release text...