Can you handle CRM?

Open arms across the bay

By contrast, PeopleSoft was much more responsive to our inquiries. In no time flat, we had a half-day visit scheduled at the company's corporate campus. Naturally, the company was bullish about its CRM suite, which started shipping the day before our meeting.

Jeffrey Read, a general manager and VP at PeopleSoft, sees lots of opportunity ahead in the midmarket, which the company defines as customers with less than $500 million in annual sales. "In the upmarket category, there are leaders in every segment. But in the midmarket, there are no established leaders. It's wide open," he claims.

With this release, PeopleSoft has completely integrated the functionality of the Vantive CRM product suite into what the company terms the "PeopleSoft Internet Architecture." (PeopleSoft acquired Vantive in December 1999.)

The architecture, introduced with the release of PeopleSoft 8 in September 2000, provides an environment where applications are now completely Web-based. The heart of the system, known as the application server, sits squarely between the Web server and the database.

Can you handle CRM?

     1.   Intro
     2.   One size doesn't fit all
     3.   Open arms across the bay
     4.   Components for success
     5.   Customer relief management
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