Done right, an online contest or sweepstakes can draw visitors to your site and keep them coming back.
Drawing site traffic is one of e-tailing's toughest challenges. With the competition a click away at all times, you need a hook to reel in shoppers. For a number of online stores, this hook has taken the form of online contests and sweepstakes. Many have achieved dramatic results for their efforts, enjoying hit-rate increases of more than 300 percent. Here are some suggestions for achieving similar success with your own online contests and sweepstakes.
