HSBC Bank Australia
Like AMP and ING Direct, the HSBC online banking model is focussed on high-return, low-maintenance customers who are happy to do the bulk of their banking online.
Attracting customers through high-return online savings accounts and fee-free banking, HSBC online banking now attracts 80 percent of new customers to the bank.
"We have only recently come into retail banking, so it is still a new area for us," explains Patrick Kelly, marketing manager for e-commerce. "Online banking is going through a massive growth phase, and we are dealing with a whole new demographic for the bank."
HSBC currently provides insurance quotes through an agreement with Royal SunAlliance, and according to Kelly, the bank plans to continue to ramp-up the provision of third-party information via its Web site.
"We have teamed up with Merrill Lynch to offer share trading on the site at some stage," Kelly says. "And we will gradually be increasing the functionality associated with the site in line with the needs of our target demographic."
However, drawing on its legacy as a predominantly business bank, HSBC offer extensive business services online.
Technology:
Browser-based offering, covered with 128-bit SSL encryption.
Compatibility:
Web site is both Mac and PC compatible.
Consumer Services:
- Information about everyday accounts, investment accounts and loan accounts, including a history of transactions
- internal transfers page to move funds around accounts, to other banks or internationally
- scheduled payments
- BPAY services
- term deposit applications and interest rate information
- cheque tracking and stopping.
Company Services:
- online business banking offers a full compliment of currency trading
- finance
- business transactions
- investment banking
- managed funds and market intelligence.
Extras:
Insurance quotes
Web site:
Why didn't you include Adelaide Bank (http://www.adelaidebank.com.au)? It provides a good range of services with the exception of not being able to credit someone else's account quickly.