Arab Bank
Leveraging its current customer base, Arab Bank Australia launched its online banking service in August 2001, marketing it to young, existing members.
"Basically we were looking at the kids of our current customers, and people who were interested in online banking," explains Arab Bank Australia's manager of ecommerce support, Gino Ferraro.
In an unusual move, the Arab Bank of Australia has implemented an ASP model to provide the infrastructure required to run the service. According to Ferraro the ASP model allowed it to provide online services akin to those provided by major banks, while keeping costs and roll-out time to a minimum.
"Initially the online banking was a separate unit to the rest of the bank," Ferraro says. "However, we found it better to integrate it into the rest of the banking services."
The service includes a full suite of account information and transaction functionalities as well as so-called 'smart alerts', which notify customers by email when accounts have dropped below specified limits.
"Our approach to online banking is to integrate it into the rest of our services," Ferraro says. "It provides our customers with another channel through which to conduct their banking."
Technology:
A browser based offering, which Java script, as well as security through a 128 SSL.
Compatibility:
Web site is both Mac and PC compatible.
Consumer Services:
- view account information
- view transaction histories transfer funds between your Arab Bank accounts
- transfer funds from your Arab Bank account to an account with another institution
- pay bills using BPAY
- transfers and bill payments
- establish home loan repayments
- manage investment accounts
- apply for an account with Arab Bank.
Company Services:
Focus on consumer services
Extras:
Loans and investment calculators
Web site:
Why didn't you include Adelaide Bank (http://www.adelaidebank.com.au)? It provides a good range of services with the exception of not being able to credit someone else's account quickly.