Australians: happy with e-bill paying?

Analysts in the US are describing a supply-and-demand stalemate between consumers and financial institutions when it comes to online bill payments. Are Australian consumers bound for the same fate?

Reports out of the US have been finding that consumers are waiting for better bill-payment services before signing up, and banks are waiting for clear market demand before building them.

"Until people demand real-time payments, banks will use the cheapest system around," said Avivah Litan, an analyst at Gartner who covers online banking.

Some 34.2 million US adults banked online last year, according to a recent Gartner study.

In the US about 17.6 million customers--roughly half the number of those using basic Internet banking services--paid their bills online last year. In addition to higher fees and concerns over lag times, many consumers resist paying bills online because they still don't trust the Internet to provide sufficient security for those transactions.

"Early predictions of electronic bill presentment and payment as a killer application have faded," Forrester Research said in a recent report. "Firms now believe the industry is years away from a critical mass of billers and consumers."

But is this the situation in Australia?

Guy Cranswick, senior analyst at business research and advisory GartnerG2, believes that online bill payment has worked quite successfully in Australia, as part of online banking.

Cranswick said that in the last 12 months we have seen financial institutions pushing their online market offerings, with pricing and fee structures designed to make it more advantageous for customers to do their banking online.

He estimated that the takeup of online banking more generally has been between one million and 1.5 million for each of the top four banks in Australia.

Likewise, Adir Shiffman, founding director of market research consultancy Global Reviews, sees the takeup of Internet banking in Australia as one area that has lived up to the hype.

However, Shiffman said that one weak area remains the ability to totally manage bill payments online -- which means being able to receive and access the bill online, in addition to being able to pay, or process payment, online.

Shiffman also sees a trend in the future being the ability to make a payment online, regardless of whether the company you are paying have a Bpay biller number.

Currently, bill payment service Bpay processes about seven million bills per month in Australia, according to its general manager Andrew Arnott.

Started in 1997 with nine financial institutions and 35 billers, Arnott estimated that it now has about 8500 billers using its services and 175 financial institutions participating. Of its transactions, 53 percent were conducted over the Internet, Arnott said.

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Talkback 2 comments

    It's not possible to truly com ...Anonymous -- 05/06/02

    It's not possible to truly compare e-bill paying in the United States with that in Australia. Here the system is far more advanced and much easier to utilise. The United States lags seriously behind Australia in it's utilisation of the technology and it's user friendliness. Having lived in the US and experienced the difficulties with ordinary bill paying and on-line bill paying compared to that in Australia, it's no wonder US citizens are avoiding it. They have a very long way to go before it will be useful in the US.

    Aus services are limited becau ...Anonymous -- 10/12/02

    Aus services are limited because they are
    locked strictly into the banks. There are
    no full-service, specialist bill paying
    companies working with the banks. BPay & banks
    only let you pay and receive bills online
    from their 'registered' billers, and they
    only work with electronic bills, they don't
    receive your paper bills on your behalf.
    I recently returned from the USA where I was
    (and still am) a regular customer of Paytrust.com
    and PayMyBills.com, both excellent services.
    I have been looking for similar services here,
    but it's surprising to learn how severely
    Australia limits which people can be paid.
    In the US, I was able to use my bill paying service to pay ANYONE in the country, using
    an online checkbook, for anything I chose.
    Whether it is my telephone account, my
    landlord, or my great Aunt Mary, Paytrust.com
    is able to print and mail a legal, detailed
    cheque from my bank account to that person
    or company. Why should the biller/payee
    need to have an account with the bill-paying
    service? Why do payments need to always be
    electronic? Paytrust is able to work either
    with paper or electronically depending on
    how the biller/payee is set up.
    Some "SmartBillers" are registered for
    electronic bill presentation and
    payment - but that isn't forced upon me
    as a consumer.
    Also very important, I am able to receive
    PAPER bills online through a personalized
    mailing address Paytrust maintains on my
    behalf, just like a PO Box. They scan my
    paper bills into my online account, and notify
    me by email. I keep all my bills filed
    electronically. It has its limitations, and
    it costs a few dollars a month, but they
    are at least striving to provide a full
    service on every level.
    Guess I'll just have to keep waiting for
    an equivalent Australian service!

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