Australia ditching CRT monitors: IDC

By Staff writers, ZDNet Australia
27 November 2003 11:40 AM
Tags: crt, lcd, monitor, idc, display, sage, sales, migration
Australia is turning its back on older style Cathode Ray Tube (CRT) monitors, opting instead for newer Liquid Crystal Displays (LCD), according to research company IDC.

LCD monitors accounted for 51.5 percent of the third party, or branded, sales from July to September this year, outstripping sales of CRT's in the market for the first time on record. CRT's have continued to dominate sales in the OEM space, with a market share of 56 percent.

IDC analyst Michael Sager said LCD displays are becoming more popular due to their more versatile nature. "LCD displays are increasingly being sold into the digital home concept and are being used in applications outside of their traditional PC realm," he said. "Vendors have been smart to note this trend and introduce features such as wide screen technology, detachable displays, integrated speakers, TV tuners, and on higher-end models zero pixel policies to meet the demands of the end-user."

Another reason for the migration to LCD panels is cost, Sager argues. "Migration to LCD displays is being aided by the decreasing cost of the technology, the post Y2K enterprise PC refresh, and acceptance by key markets such as the demanding gaming segment," he said.

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