Web Twentyone
The Soccer World Cup (SWC) Web site is designed to be the ultimate destination for soccer fans and soccer enthusiasts worldwide.
Appealing to all ages, SWC will be a highly interactive, informative site, which offers live games, highlights and the opportunity to purchase tickets at standard and privilege prices. SWC will engage in an active Affiliate/ Sponsor program to promote ticket sales and drive traffic to the SWC Web site. The site will be translated into at least six languages and will transact payments in multi currencies.
Technology
Web Twentyone specialise in creating Web sites that are fully self-maintained, saving long-term costs, and allowing clients to meet changing needs. Our websites are database driven, and maintenance of the Web site is form-based, with no HTML editing.
The SWC site will be developed using SQL 2000 server database technology. SQL 2000 is the most popular Web-database providing an extremely robust secure and scalable solution that is capable of handling hundreds of thousands of concurrent users. Cold Fusion technology will then be implemented to query and display the information in the database.
Web site hosting
We believe Web hosting is a serious part of any Internet strategy. That is why we recommend the 21 Stream.Com hosting facility for the SWC Web site.
Hosting will include:
- Site hosted on 4 X dell dual P1111 1000gig processors
- 1 gigabyte ram
- 36 gig scsi hardrive
- sql database storage (separate machine)
- Web-based e-mail
- cold fusion /active server pages support
- full visitor statistics
- online account management
- Logic Commerce Payment gateway support
- customised mailing lists
Note: all data including databases is backed up every 12 hours.
Content Management System
The content management system is called iPUBLISHER - a customised server side software application designed to enable SWC to manage Web site content in house. iPUBLISHER is a browser-based application that can be customised to meet the specifications of SWC. iPUBLISHER features:
- Template-driven system
- Multi-level security module
- Multi-site management - different regions/countries could add/manage content
- Preview-before-publish facility
- Manage texts, images, PDF, audio and video files
Homepage content
- Soccer auction - memorabilia, signed items and soccer treasures
- Spotlight features - club, team and players in the spotlight
- Soccer tipping competition
- Weekly soccer quizz - prize for winners
- Scores of the day
- Daily highlights
- Streaming news feeds
- Subscribe to e-news
- News - press releases and news archives
- Membership section - discounted tickets and priority seating
Foreign Languages
Web Twentyone's unique approach to Foreign Language is to implement a Database Driven Translation Solution, which caters for all languages including Asian languages. This solution has the following characteristics:
- All words / phrases / paragraphs on all pages of the site plus a translation for each word / phrase / paragraph resides in a database. SWC or any assigned translators can easily change any text on any page of the site.
- The database contains a translated image file for each image in each language. Changing an image, even Flash and PDF files is as simple as uploading the new image into the SWC Management System.
- When a customer visits the site and selects a language, the appropriate translations for both text and images are extracted and displayed.
- Rather than using images to produce Asian text, the sites will be displayed using the relevant character sets. The facility to view Asian character sets is available on all common browsers.
- This approach can be applied to both the SWC Ticketing System (for customers) and the SWC Affiliate/ Sponsor's System (for resellers).
Payment gateway
We recommend the QSI Payment Gateway as it offers multi-lingual and multi-currency support, and can accept the JCB card. QSI generally offers cheaper transaction costs, and offers discounts for high volume transactions.
Currency conversion
Web Twentyone uses the XE live rates to get the latest currency prices hourly. Although all transactions will be conducted in Australian dollars, these currency conversions can be used to display prices to the customer in their own currency. The customer is made aware that the final transaction would be made in Australian dollars.
Ticketing and affiliate/ Sponsor overview
The SWC Ticketing system is designed to provide a self-maintainable Affiliates/ Sponsor Program (ASP) that will allow SWC Affiliate/ Sponsors (both domestic and international) to create links on their Web sites. This enables their customers to travel directly to the SWC ticketing program and purchase tickets from SWC direct. Affiliate/ Sponsors will receive a commission payment on the tickets purchased.
The SWC Ticketing system is a complete Digital Ticketing and Affiliate/Sponsor Management solution with foreign language translations, e-tickets and customised partner pricing. The system is made up of four parts:
Public Ticketing System - Real time ticket purchases on the SWC Web site. The customer immediately receives a digital image of their ticket, which contains a unique bar code that will be read when the ticket is used.
Tickets can be branded with SWC and Affiliate /Sponsorship branding.
Affiliate/Sponsor's System - This enables each Affiliate/Sponsor to log in and view details of their ticket sales, which can be grouped and reported by department or office.
Ticket Validation System - This is a verification process for online tickets, either by scanning the barcode, or by entering the unique order ID for the ticket.
Administration System - Here the administrator can set up and manage Affiliate/ Sponsors, as well as setting ticket prices and commission levels.
The Ticketing Process - This diagram shows the components involved in the ticketing process. The numbers on the diagram correspond to the steps below.
- The customer goes to the Affiliate/ Sponsor's Web site and clicks on the ticketing link, which directs them to the SWC Ticketing Site
- The credit card details are encrypted and sent to the Payment Gateway, where, if the transaction is successful, funds will be transferred directly to the SWC bank account.
- The Payment Gateway returns a response code to the SWC Ticketing Site, which displays the appropriate response (failed / successful) to the consumer.
- The ticketing system produces an image on the screen of a ticket that the customer can print and take to the SWC front gates.
Project schedule and timeline
The SWC project will be conducted in six stages and will take approximately 21 days to complete. Following is a flow of the testing cycle.
Web site Traffic Optimisation Strategy
- Search Engine Registration strategy - free, pay for placement and priority listings
- Quizz results posted on the site to drive interested traffic
- Latest press release headlines distributed as e-mail blasts to the SWC mailing list
- Reciprocal Web site link program - with sponsors and other soccer related Web sites
- Affiliate ticketing
- E-news and viral marketing
- Cross media promotions utilising the Web site for registrations/ announcements
