With most of the sites' content producers on the ground in Japan and South Korea covering the event, SBS new media business development manager Paul Vincent said the success of theworldgame.com site has surpassed all expectations.
-We are dealing with 30,000 unique users per day, which is triple the site average, and user session times have increased three-fold," Vincent said.
Despite the unprecedented response, Vincent said the site's servers were holding up well in the face of the traffic, and there were no plans to put on any more.
-We are keeping some spare capacity in case it is needed," Vincent said.
According to Web traffic monitoring group Hitwise, interest in soccer has intensified since the May 31 kick-off, with traffic to soccer sites increasing by 48 percent.
The official FIFA World cup site, which attracted more than 165 million page views globally after the first four days of the competition, has come in at third place in the Australian figures, with ESPN's Soccernet World Cup site taking the blue ribbon.
