ASPs work without wires

The early promise of application services has been keyed to stuff that most people never see--implementation, cost and staffing issues that are important, but off the radar screen of the average worker.

Now the fun part is coming, including wireless application services that will have a noticeable impact on many jobs by providing access to business software from any device at any time.

At McData, a US-based publicly traded maker of high-end switches for storage area networks with US$250 million in sales, has a pilot program under way that will give employees in the field access to an Oracle applications suite hosted by San Francisco-based application service provider (ASP) Appshop.

Information technology staff, executives, and sales and service people McData will go live in the weeks and months ahead on Palm handhelds with service from OmniSky, says Don Wenninger, chief information officer and vice president of IT at McData. Other handheld computers, as well as cell phones and two-way pagers, will likely be added down the road.

Wenninger has three business objectives for the wireless ASP program, including better support for field sales and service people, real-time business intelligence for executives on the go and a more efficient communication and approval process for everything from purchases to vacation schedules.

"The first thing is the flow of business intelligence for problem resolution and customer support," Wenninger says.

For example, he says, a service engineer doing an installation in Europe could work in real-time with a salesperson in the US and an engineer in South America.

Having access to financial data, sales status and other information from any location will be a powerful business tool for executives, as will the ability to respond to action items without plugging in or returning to an office, Wenninger says. "It's about efficiency and the time value of intelligence," he says.

OK, so wireless computing is a wonderful thing. Why use an ASP to make it happen?

For the same boring reasons of cost and support at the heart of the model, Wenninger says. "What the ASP gives us is a very significant savings in terms of global infrastructure," he says. "The ability to support global access full-time on a five-nines [99.99999] basis is a differentiator for Appshop. If they weren't doing it, we would not be with them - we would find another partner."

Appshop has been getting strong demand from its customers to provide wireless services, says Appshop CEO Ravi Kulasekaran. "We want to add services that will enhance the experience, and wireless is what people want," he says.

Privately held Appshop, a leading provider of Oracle software as a service, was founded in January 2000 and has about 70 customers, many of them high-tech manufacturing and advanced networking companies.

Wireless ASPs, which are frequently established as freestanding companies independent of "traditional" ASPs, are expected to grow rapidly in the next few years. IDC says revenue at WASPs will grow from US$13.8 million last year to US$732.2 million in 2004. Translation: This tiny market is expected to grow rapidly.

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