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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
YouTube waves magic wad over Aussie producers

By Darren Osborne, AAP
April 17, 2008
URL: http://www.zdnet.com.au/news/business/soa/YouTube-waves-magic-wad-over-Aussie-producers/0,139023166,339288231,00.htm


AAP

Australian YouTube film makers are set to make money with the expansion of the Web site's advertising program.

The YouTube Partner Program provides money to YouTube content creators in exchange for displaying banner ads on their videos, has been launched in Australia today.

The program has been operating in the US and UK for several months, with some participants earning thousands of dollars per month.

"It has certainly been an incentive for people to create more content," a YouTube Australia spokesperson said.

"There are people overseas who have millions of video views and are earning thousands of dollars."

The program is open to content creators, big or small, who have a significant audience.

"It's open to all sorts of people with popular, widely viewed videos," the spokesman said.

"We're hoping there will be lots of Australian video producers who will benefit from this program."

A select group of Australian YouTube producers have already signed up to the program, including AngryAussie and babyporridge.

"It's definitely a bonus," babyporridge said.

"It's a bit like your grandparents giving you a little something to go out with and get something nice."

Babyporridge, who has been contributing to YouTube since June 2007 and has more than 3,700 subscribers, says the key to success is interacting with your audience.

"I went into it because I wanted to interact with the community," she said.

"I write a lot of original songs, and sometimes I do some comedy skits. It really depends on what I'm feeling at the moment."

YouTube users who want to become part of the program should visit Australia's YouTube Partner Program Web site.



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