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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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Palm Australia finally reveals mass-market PDA By James Pearce, ZDNet Australia October 08, 2002 URL: http://www.zdnet.com.au/news/business/soa/Palm-Australia-finally-reveals-mass-market-PDA/0,139023166,120268891,00.htm
Palm Australia has finally revealed its local plans to capture the budget hand-held market, confirming the release of a mass-market Palm. Two distinct sub-brands have been created by Palm to separate the personal user from the business user. While 'Tungsten' is aimed at the business user, the 'Zire' targets personal users on a budget. The Zire is targeting users who considered handhelds "too complicated, too corporate or just too expensive", according to a Palm marketing document. The Zire has a recommended retail price of AU$239. No details have yet been released concerning the Tungsten brand.
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