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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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Asia Pac lagging in Web content management By Vivienne Fisher, ZDNet Australia July 30, 2002 URL: http://www.zdnet.com.au/news/business/soa/Asia-Pac-lagging-in-Web-content-management/0,139023166,120266977,00.htm
Despite predictions that the Web content management market is growing, one analyst argues that Asia Pacific still lags behind other regions. Market analyst META Group is predicting that more than 95 percent of Global 2000 organisations will purchase a Web content management package by 2004, up from the current 60 percent. John Brand, senior program director of electronic business strategies at META Group, told ZDNet Australia that in the past the theory businesses had was that content management systems would allow them to remove the Web master bottleneck, so that the ability to publish directly to the Web could be distributed amongst various parts of the business. "But the benefits we're now seeing is better auditing capabilities and overall site management capabilities," Brand said. Brand admits that Asia Pacific is quite a way behind other regions, particularly the US, in take-up of content management systems by business. Brand attributes that to businesses here using either homegrown systems which were developed internally, or products from small boutique Web development agencies. "I think Asia Pacific overall is fairly price conscious and price sensitive," Brand said. "But we actually think it becomes false economy--many customers we speak to who have deployed internally-developed solutions...have not reaped the same benefits as those that have deployed a much more strategic content management system." But he believes in about 18 months time we'll start to see a pick up in businesses looking at content management systems. "What's going to drive that is organisations that suffer some pain through poorly managed content," Brand argued. He said this included looking at issues like latency, in addition to accuracy and relevancy. "There's no point producing information that you distribute to your customers or partners if it's not specifically relevant to what they're coming to your site to do or view."
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