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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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Sony Australia slashes PS2 price By Staff at ZDNet Australia, 0 June 14, 2002 URL: http://www.zdnet.com.au/news/business/soa/Sony-Australia-slashes-PS2-price/0,139023166,120265966,00.htm
Sony Computer Entertainment Australia has succumbed to pressure and slashed the price of its PlayStation 2 by 20 percent, in an attempt to secure its market leadership. The price of the PlayStation 2 games console will be cut from AU$499.95 to AU$399.95 from June 15, bringing Australian consoles in line with the American price of US$199.95. "We have now sold over 395,000 PlayStation 2 consoles in Australia and this move is set to expand our current installed base," Michael Ephraim, managing director, Sony Computer Entertainment Australia, said in a statement. -At the new purchase price of AU$399.95, the PlayStation 2 is the best value games console available with DVD movie playback straight out of the box." The industry has speculated on a price cut for the PlayStation 2 ever since the Xbox was reduced to AU$399, and the Gamecube slashed to AU$329 in April.
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