Microsoft backflips on Win7 family pack

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Reversing an earlier decision, Microsoft has today decided to release the Windows 7 Family Pack in Australia, which bundles three upgrade licences for its Windows 7 operating system for $249.

Whilst US consumers were able to purchase the three-licence bundle at launch, the pack was unavailable to Australian customers. Prior to the release of the bundle, Australian users would have needed to pay a total of nearly $600 for three upgrade licences of Windows 7 Home Premium edition.

However, stock of the Family Pack is limited and will only be available at participating Australian retailers.

According to a spokesperson for Microsoft, the change in this decision was due to negative feedback by stakeholders and media at the Windows 7 Launch earlier this year.

For users who purchased three copies of Windows 7 before 30 November, Microsoft is offering three complimentary Wireless Comfort Desktop mouse and keyboard packages. Customers should call Microsoft Customer Service on 13 20 58 to check their eligibility for this offer.

At the time of publication Microsoft was unable to comment on why it did not initially release the Family Pack at launch in Australia.

Talkback

What do they mean by stock is low???

Stock of a purely digital product is low:

"However, stock of the Family Pack is limited and will only be available at participating Australian retailers."

I know it's a large collection of bits but how can stock of this particular product be low, surely the licence is just a number and any disk should be able to verify the key before an install of only what was paid for.

I thought this was something everyone else already figured out and there is no reason, other than wilfulness, as to why stock of software should be an issue?

Or have I missed something?

wheelywebwheelyweb December 1st, 2009
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