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ZDNet / Australia / Story
Microsoft Australia reveals local Xbox plans
Microsoft today announced its retail plans, including the much-anticipated launch date, for its Xbox games console in Australia.
The Xbox will sell for a recommended retail price (RRP) of AUD$649, including GST. The majority of Xbox games are expected to sell for an RRP of AUD$99.95. It will be available in Australia on March 14 2002.
Addressing concerns over the availability of the system, the size of the initial retail shipment was revealed. More than 100,000 Xbox video game systems are planned for the first three months of the Xbox's sale, to the end of June 2002. This is an ambitious figure, considering the current sales of Sony's Playstation 2 platform have only recently exceeded 160,000 in Australia after several price reductions.
The Xbox is a console videogame system that attaches to a television.
The Xbox is a massively powerful system that incorporates a DVD player and PC hardware components to deliver a dynamic visceral experience to players. The designers of the Xbox are expecting the quality of the games on the system to exceed the public's expectations.
The Xbox features aggressive next-generation features such as a built-in hard-disk and built-in Broadband adapter, making the system Internet-ready out of the box. The Xbox online system however, will not be ready for launch, instead following at least six months afterwards according to anecdotal industry expectations.
The information comes in the wake of a sleeper advertising campaign designed to prevent users from purchasing the Xbox's competition, the existing Playstation 2 machine and upcoming Nintendo Gamecube. The campaign has included bus-stop ads, posters sticky-taped to telegraph poles in metro areas and controversially, painted logos emblazoned onto footpaths in high pedestrian traffic areas.
Microsoft was recently cautioned by South Sydney Council over the spray-paint portion of the guerilla campaign, being forced to remove the defacements or face steep charges for their removal.
Talkback
I can't wait to get an Xbox. Halo is the number 1 game on my list. Pity about the broadband part as Telstra still hasn't got a clue.
Anonymous November 16th, 2001Do Microsoft really expect to snatch up the video game industry with their first ever console. I don't think so. I don't want to be playing something I have to reboot every 4 hours due to low memory resources and the horrid "blue screen of death".
Anonymous November 18th, 2001This sounds like an MS ad : "The Xbox is a massively powerful system that incorporates a DVD player and PC hardware components to deliver a dynamic visceral experience to players." Is ZDNet owned by MS? $650 is too much, especially since the PS2 is now about $400, and will probably drop when XBox is launched. I assume you don't get a game with it, so it's really $750. I have a high disposable income, and like my gadgets, but I won't be buying one of these until they drop the price and the games start to come out.
Anonymous November 20th, 2001Why is it that everyone I talk to is anti-XBox?
BSODs are gone because they don't use win9x or winNT - they use a massively stripped-down win2k kernel (check back a few months for news on that)
- and we all know win2k is reliable.
Just play the games; if you like them, great (e.g. Halo) but if you don't, who cares? Don't go attacking what could be great just because you like the PS2 so much.
Anonymous November 20th, 2001I don't see how some people can simply just say it won't go well because it is Microsoft's first console? Can you say Sony Playstation? That was Sony's first console and that's been one of the most successful consoles ever! How about you people bagging it stop trying to be like everyone else being Anti-microsoft, geez..I wonder who made the operating system you're using right now?? (Not directed at ppl using Linux or other).....hmmm, some people.
Anonymous November 20th, 2001ZDNet Australia Live
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Yes, but where are the games?