Negotiating: Winning a killer contract

By Judith N. Mottl
11 February 2002 11:34 AM
Tags: jobs, negotiation, negotiate, you're, consultant, rate

Sharpen your negotiation skills before taking on the next job.

By nature, most people don't like haggling. But for the IT consultant/contractor, negotiating is a constant part of doing business. Poor negotiating can easily impact an indie's financial success.

By learning a few basic skills, and following some expert tips, hammering out that next job contract could be easier, less stressful and economically rewarding.

The right attitude
Basically, most people wing negotiations, says G. Richard Shell, founder and academic director of the Wharton Executive Negotiation Workshop at the University of Pennsylvania's Wharton School in Philadelphia.

Shell, who has coached executives in a variety of professions, has authored a book, Bargaining for Advantage: Negotiation Strategies for Reasonable People (Viking, 1999). The business expert says that being willing to listen, focusing on the other party, and asking loads of questions are all key to successful negotiation.

"Research shows that you can get by with winging it, but you're likely leaving enormous amounts of potential advantage on the table by not spending time thinking more carefully about a specific aspiration and adjusting it in your mind," states Shell in a recent interview in the Harvard Management Communication Letter, a newsletter from Harvard Business School publishing.

Get smart
Shell, as well as other business consultants, offers several tips for sharpening negotiating skills when it's time to hammer out that next project contract:

  • Be yourself. If you're a pussycat, don't try to assume a type A personality in the negotiations, or vice versa.

  • Take the right approach. Think of the negotiation as a win-win, not as a "we'll win or we'll lose" situation. In successful negotiation, both sides come away feeling like winners. Know ahead of time what you're willing to concede and what you're not.

  • Everything is negotiable. Realising this fact is a big advantage in bargaining. One expert tells of a consultant who is told that company policy prohibits partial pre-payment before work is begun. The consultant, who knew better than to accept this at face value, acknowledged the guidelines but made it clear that he knew the guidelines could be broken and had to be broken in order for him to sign on for the project.

  • Establish hard lines. Have three monetary figures set before sitting down at the table: the maximum you'd dare ask for without blowing the opportunity, the minimum bottom line you're willing to settle for, and the goal - a realistic amount you have a likely chance of getting.

  • Set the rules. The person controlling the negotiation is the one who sets the guidelines. Take the lead in presenting what needs to be negotiated.

  • Be prepared. Don't sit down at the table until you're ready to negotiate. Don't get bullied into a sit-down before you're prepared.

  • Present all the facts. Bring whatever data and supporting evidence you can to the negotiations, even though only a small portion may actually be used.

    Know when to fold 'em
    Experts and consultants say a big part of successful negotiating is knowing when to walk away from the table, though that's clearly not the ultimate outcome for either party.

    As one contractor relates, determining contracts and setting rates often involves several issues such as whether it's a straight singular job or a blending of services.

    "When I negotiate, I look at the overall picture. If I can sell hardware and software, along with my experience and programming, I'll install and configure for a reduced rate to help the customers with the return on investment," says Steven Anagnostis, a contractor who runs his own shop called Twin Technology Solutions.

    But, if you find yourself haggling over an hourly rate, it may be time to walk away since the negotiation isn't being taken seriously by the other party, he warns.

    "My rates are less than the norm, since I'd rather have several customers at a lower rate than one or two at the higher rate. I always make sure I know what my walk-away price is before I sit down to negotiation," he adds.

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