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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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What big business can learn from small business By Rafe Needleman, Special to ZDNet March 29, 2005 URL: http://www.zdnet.com.au/jobs/resources/soa/What-big-business-can-learn-from-small-business/0,130056675,139186282,00.htm
I shared a pint the other day with Bob Suh, chief technology strategist for the giant consulting company, Accenture. This company creates supply chain systems for the U.S. Air Force and sells more IBM computers into corporations than IBM itself. The firm knows complex technology, so I thought I could pick Suh's brain for a few pointers for small business and pass them along. To my surprise, Suh described his best clients as stuck in a rut. He told me that, technologically, many large firms are in the "hospice business" of nursing old, out-of-date computer installations slowly into that good night. For the small business, my takeaway was there's not much to learn from them except what not to do. In fact, I think these giant firms, with their one-letter stock ticker symbols, have a lot to learn from small businesses -- the millions of companies that constantly do more with less, live by their wits and not their inertia, and actually make up the backbone of the U.S. economy. Here are some lessons Suh says big business can learn from small business.
The home office is the new corner office
Avoid infrastructure In other words, small businesses avoid sinking money into big technology investments. Large businesses still buy a lot -- a lot of software, a lot of hardware to run it on, and a lot of networking equipment to tie it all together. Small businesses are learning that it can make sense to let somebody else maintain their systems, especially servers that don't have to be located in the business itself. A typical example is the customer relationship service, Salesforce.com. The money and resources small businesses save by not maintaining technology products on their own funnels right back into the business, instead of into maintaining an infrastructure.
The value of blogs Perhaps the corporate newsletter will give way to the corporate blog soon (just after I wrote the first draft of this column, the HR department at CNET started a newsletterlike blog for employees). Workgroups and teams in businesses could use blogs (or their even more freewheeling cousins, wikis) to report progress to each other.
Kids these days -- they know what they're doing Personally, I'm leaning toward Skype as the big breakthrough in corporate communication, since it combines the presence indicator of instant messaging with a thoroughly modern telephony application. When I sat down with Suh, I was expecting to get schooled in the ways of big business, but instead I found myself talking to a man humbled by what small mom-and-pop businesses are doing with technology tools today. And because of that, I have more hope for big business than I did before.
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