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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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Upping morale: Whose job is it? By Shannon T. Kalvar, TechRepublic August 27, 2004 URL: http://www.zdnet.com.au/jobs/soa/Upping-morale-Whose-job-is-it-/0,139023216,139157472,00.htm
My theory on morale is that it extends beyond simple enthusiastic work and into complicated psychological issues, such as dedication and a feeling of unification as a result of problems. One of my clients forced me into a conversation on the theory. After I started repeating myself, he bought me another beer. "So," he said, "this sounds like a decent idea. But you only mentioned goal alignment as a usable tool. Is morale all my fault?" I looked him as squarely in the eye as I could manage. "No. It's more complicated than that." "Why did I know you were going to say that?" He ordered up another round, and we started chatting.
A failure of thought
In reality, morale's elements build and disperse over a period of time due to the dynamic application of social and work pressures. If the quick fixes favored by modern speakers simply cannot work, what does?
Not enough time
Of course, the curse, cure, and source of responsibility is time, one of the most limited commodities in modern business. For all of our talk of productivity gains, people are working harder, longer, and in a less-personal fashion than ever before. Worse, we all know that the moment we express interest in something or spend some time on it, that thing becomes our responsibility in the business. In terms of morale, therefore, each team member assumes responsibility for his interactions with the team, his role within it, and the social network surrounding that role. We, as managers, accept responsibility for establishing common goals and monitoring/mentoring the team unification process. Let's discuss the first two elementsââ,¬"enthusiasm and dedication.
Responsibility for enthusiasm
The creation of job enthusiasm comes from three basic sources: interactions with coworkers, the relationship between personal achievement and job goal achievement, and enjoyment of the type of work involved. As managers, we can affect all three elements indirectly, but the individual team member obviously invests more time in them. If he does not, then he probably needs mentoring in basic personal skills. Our indirect influence can assist our team members toward a positive dynamic, but they have to invest the time to both create and sustain the system. In the first and third elementsââ,¬"interactions with coworkers and enjoyment of workââ,¬"we can mentor employees or engage in guided discussions, but cannot effect massive change on the skills they bring to the table already. Many of them learned their social and personal coping skills in their early childhoods; we cannot expect to make radical changes to those skills.
The second elementââ,¬"the relationship between personal achievement and job goal achievementââ,¬"is our most common management standby because it feels like we can do something with it. However, many of us spend only a few hours on goal alignment every year. How often do your personal goals remain the same for more than a quarter? How much does what you want from life change in the space of a week?
If we want to use personal goals to create enthusiasm, we have to invest a bit of our own time in communicating with the employee and ensuring that he still sees the alignment and that the alignment remains true. Fifteen minutes a week per employee makes a world of difference.
Responsibility for dedication
Instead, we have to rely on whatever the employee brings to the table in terms of personal focus and psychological commitment to work. In some people, we hit the employment jackpot: employees who just love to work 80 hours a week under impossible conditions. Most of the time, our employees display a much healthier attitude: They like what work brings them and will do what they have to do, but they also have outside priorities.
As with enthusiasm, the individual team member has more time to invest in the elements creating dedication. He is the only one who can, in a practical sense, enmesh himself into the company's social framework. As he attaches weight to the social (rather than business) roles of the people around him, he begins to want to help his peers for personal reasons. These reasons vary from employee to employee. Some want to maintain their social status, others like to help friends, and many like to show off a bit.
As managers, we can make efforts to create a friendly environment and a strong sense of social commitment. We can use our charisma (if we have it) to become the social leader so that our goals become the social group goals. We also can invest time in our employees' relationships with one another, so that they have friendship bonds to drive them forward when the enthusiasm finally runs out.
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