Coleman is senior vice president of compensation at the US-based Salary.com, a role he describes as being like "a person in charge of computers at Dell or cars at Ford."
Coleman and crew recently conducted a survey on time wasted at work, and they came up with some intriguing findings. Among them: Personal Internet surfing ranked as the top method of cooling one's heels at the office. It was cited by 44.7 percent of respondents as their primary time wasting activity, followed by socialising with co-workers (23.4 percent) and conducting personal business (6.8 percent).
The average worker admits to frittering away 2.09 hours per day, not counting lunch and scheduled break time, according to the report. That's far more time than the roughly one hour per day employers expect the average employee to waste, the report said. The extra unproductive time adds up to US$759 billion annually in salaries for which companies get no apparent benefit, the report said.
As Coleman sees it, workers are goofing off partly because they're putting in more hours on the job. What's more, he suggested, personal and professional time are blending.
Bill Coleman, Salary.com
ZDNet Australia sister site CNET News.com recently spoke with Coleman about his research on goofing off, including findings about men, women and wasting time, the way loafing in some cases can help the bottom line and the continued importance of the water cooler.
Q: What was surprising to you, if anything, about your survey?
Coleman: There were a few things that were surprising about it. One is that people were comfortable and willing to admit how they were spending their time or not spending their time appropriately at work.
I think that it was also curious (that) men and women appeared to waste the same amount of time at work. What made that an interesting point is that we did a follow-on study asking employers what they thought their employees were doing as far as wasting time at work and we also asked them whether they thought men or women wasted more time. And the employers, their human resource people, pretty much think that women waste more time than men. So that was shocking.
What's the rationale for that perception?
Coleman: We didn't ask any follow-up questions about why they thought or what they thought; we were just curious as to what they expected. I think that the rationale is, however, that women tend to come to and leave the workforce for various issues related to family and kids -- either having them or going off and taking care of them. And I think that mothers tend to be more linked to childcare and family care than fathers. And so I think human resource people just apply that to the women in the workforce.
Personal Web surfing was the top time wasting activity. Do you guys see that that may have been somewhat biased by the fact that this is a Web-based survey?
Coleman: Yes.
That tends to skew the results toward computer types.
Coleman: It certainly could influence the results, although at this point in time, the vast majority of people do have Internet access.
These people were not ready to give their names?
Coleman: We did not ask for names.
Even with that anonymity, you're still surprised by the frankness about time wasting?
Coleman: Yes, and I think that part of the reason that this got such a good response was that it's an issue that people think about on some sort of regular basis. I think most of us when we are wasting time at work think about whether or not that's appropriate and whether we're wasting more than our co-workers.
We were able to get...I think a little more than 10,000 people to participate in this survey. It means that there are a lot of people that are interested in providing information and then seeing what the result was.
Is that more than you normally get for these kinds of surveys?
Coleman: Yes. We've done various kinds of surveys. I believe this is one of the larger ones. (But) I don't want to artificially inflate the results or mislead people. Part of the reason (for the large response) is because it's sort of an interesting, perhaps salacious topic, but also we did do the survey in conjunction with AOL. AOL has a fairly active user base, and so that does also help in getting the participation numbers higher than what we would normally see.
I want to ask about the response to the question about personal Internet surfing. You see that as including e-mail and IM-type activities?
Coleman: Yes. In the actual survey they were categorised together as using the Internet for personal use, including Web surfing, e-mail -- personal e-mailing -- and personal IMing.
Had we known how big the response rate was going to be, we would have asked three separate questions. I think that we will be doing a follow-up survey or at least redoing this survey next year to update it, and I think that we will break it out a little bit differently to try and capture the differences in those sub-activities.
