In a move that combines corporate citizenship with good public relations, the Santa Clara, Calif.-based company will reimburse employees to the tune of US$5,000 if they buy a car that gets 45 miles per gallon (72 kilometres per 3.8 litres) and meets a strict emissions standard.
Godfrey Sullivan, Hyperion's chief executive, says the effort is partly about attracting new employees, as well as establishing a good reputation. "It's important to me that Hyperion be known as a company with a strong sense of social responsibility," he said.
Sullivan himself drives a Mercedes but said he has ordered a Toyota Prius, a hybrid vehicle that is powered by a combination of a gasoline-consuming engine and electricity.
Hyperion sells so-called business performance management software and has about 2,500 employees worldwide. Some 1,500 workers are in the United States. The company is setting aside US$1 million a year for the program, which will allow 50 workers per quarter to snag the subsidy.
For now in the United States, only a few vehicles qualify for the program, according to the company. The Toyota Prius is one. Two hybrids from Honda also make the grade, according to Hyperion.
The company hopes to encourage other firms to join its clean-driving campaign. It has launched a group called Companies for Clean Air Consortium, and plans to share what it learns in its initiative.
Sullivan said dozens of employees had e-mailed him Monday morning about the offer. Although the splashy program is giving Hyperion some publicity, Sullivan said it is a sincere effort to improve the environment. "The publicity will die out by tomorrow or the next day," he said. "The program will live on for years."
