Here's the lowdown on what it's all about:
What:Web analytics are metrics used to measure the effectiveness of an e-business in terms of operations, customer experience and return on investment; Web data analysts help enterprises prioritize Web channel activities and solutions
Salary range: US$54,000 to $110,000
Skills needed: Detail-oriented; excellent analytics skills and the ability to translate and conceptualise statistical information to determine user habits and trends; an understanding of Web navigation and user habits; HTML knowledge required, Java and Active Server Page experience helpful
Schooling: This isn't a job limited to techies; degrees in social science, mathematics and economics are often preferred; still, prospec- tive Web analysts should shore up their knowl- edge of databases, data mining and project management Source: Gartner and eWeek reporting
