iPhone 4 Australian launch: pictures

The Apple iPhone 4 was launched to thousands of Australians who braved the wind and rain at midnight on 30 July with the focus shifting from last year's "first owner in Australia" to celebrities and glitzy parties.

In Sydney, Apple fans lined the streets and back alleys of the major telecommunications stores in George Street, with Optus attracting the largest crowd of around 600 people. Optus representatives said the line would take up to 10 hours to clear which was of little comfort to the last person in the line, Ryan, who said he found the queue "soul-destroying".

To keep the crowds occupied, Telstra trotted out the MasterChef contestants and judges, Optus brought out Destiny's Child's Kelly Rowland, and taking a different tack Vodafone invited people to "queue" within the confines of the swanky Sydney nightclub The Ivy.

Most people that CNET Australia spoke to in line were unconcerned with the "antennagate" problems, where according to Apple's findings apparently holding any smartphone incorrectly would lead to reception problems.

The Apple iPhone 4 is available in two different varieties, 16GB and 32GB, and is available on contract or outright through Apple. For CNET Australia's full review and more see the iPhone launch centre.

(Credit: CBSi)

War is over

Not greatly dissimilar to the public jubilation felt at the end of the second World War, Sydneysiders rejoiced at the strike of midnight as phone stores opened for the launch of Apple's iPhone 4. But it was an interesting night across town with pre-phone parties held by Optus, Vodafone and Telstra.

Talkback

What a sad way to live if the only joy in your life is to queue for a piece of defective technology sold by a vendor who accused his loyal fans of holding the phone the incorrectly.

Duct tape not included in the price I assume.

fred9999fred9999 July 30th, 2010
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My roflcopter goes lolololololololololololololololololololololololololololololololol

fred9999StillSucksfred9999StillSucks July 30th, 2010
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Much sadder is that you feel the need to denigrate people who are just having a bit of fun.

DingoJuniorDingoJunior July 31st, 2010
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I assure you that this is not their only joy in life. I am actually quite jealous that I wasnt there for the crowds and the Masterchef stars. There is more to life than technology and these people are quite aware of that. The signal problems you mention were actually a fault in the signal calculation formula used in the iPhone, which resulted in a dramatic drop of bars as the iPhone was slow to show that there was a weak signal. Google it mofo.

fred9999Sucksfred9999Sucks July 30th, 2010
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you're an idiot! when apple fixed the formula, the correct bars indicated even LOWER signal e.g. 1 bar became Zero bars!. On top of that, Apple finally admitted (after ridiculing the apple fanclub) that the issue is with the antenna! stupid.

PercivalCPercivalC July 30th, 2010
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We met Adam and Alvin! It was a great night!
For those waiting in the lines, DON'T let the AWESOME HD camera go to waste!! Enter the 'Mobile Screenfest' before it's too late!!- 3 WEEKS TO GO! It's FREE!, You get great exposure! AND you could WIN up to $12k worth of prizes! Check it out! - http://www.mobilescreenfest.com

mobscreenfestmobscreenfest July 30th, 2010
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I am sure the lads have a Steve altar and pray to the God of Apple every night. "Steve" might even become an official religion. The members are said to line up at Apple shops all over the world waiting for phone that were purposefully sold in limited quantity.

How dumb would you have to be for not realizing that Apple knows that they can push even 1 million phones to these idiots a day and yet they allocate enough to drive the frenzy.

I say it again. What a sad sad way to live. I mean you have to have absolutely no joy in your life to be going and lining up in miserable weather for a freakin' phone which would be outdated in 360 days... AND is known to have technical issues. (Would you line up to buy a car you know only turns to the left ???)

We should assign tags for these idiots and make sure they don't breed!!!! But hey, I'm sure Apple has an app for that too!

fred9999fred9999 July 30th, 2010
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Interesting, how would someone still believe in Apple's iPHONE 4 when there is still a flaw that has yet to be fixed. I am not one of those early adopters in technology as i had experienced the downfall of being one. I guess, APPLE do have high personal branding irrespective of any flaws being discovered to date.

wanharriswanharris July 31st, 2010
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