Cheeky Winkler back in the game: Insight - Software

To print: Select File and then Print from your browser's menu

--------------------------------------------------------------
This story was printed from ZDNet Australia.
--------------------------------------------------------------

Cheeky Winkler back in the game

By James Thomson, SmartCompany
April 17, 2009
URL: http://www.zdnet.com.au/insight/software/soa/Cheeky-Winkler-back-in-the-game/0,139023769,339296012,00.htm

commentary Craig Winkler, the founder and former chief executive of accounting software firm MYOB, has made his first major investment since MYOB was taken over in February this year.

Xero's chief, self-made Kiwi entrepreneur Rod Drury, is clearly thrilled with the fact he's managed to get Winkler on board

And the new owner of MYOB, private equity firm Archer Capital, is not likely to be very happy — Winkler has ploughed almost $15 million into New Zealand company Xero, which is a small but fast-growing competitor to MYOB.

Winkler's investment is part of Xero's NZ$23.2 million capital raising; depending on how many existing investors take part in the raising, Winkler could end up with a stake of up to 24 per cent in the company.

Xero will use the cash to expand overseas, with Australia a major target. In an interview with The Age last week, Winkler said the big attraction for him was the fact that Xero's accounting systems were internet based (part of the growing software-as-a-service trend) whereas MYOB has stuck to the model of selling software in a box.

Winkler says this will give Xero an advantage when it comes to expansion.

"Regardless of where it has a presence, it has good prospects to be able to provide great services for those businesses that need to be able to access information anywhere at any time, that want to be able to share data with their accountants seamlessly, that want to be able to interact with other parties in their business," he told The Age.

Winkler will not take an executive role, but says he will help out where possible. He's also denied that the investment is some sort of revenge against his old buddies at MYOB.

But Xero's chief, self-made Kiwi entrepreneur Rod Drury, is clearly thrilled with the fact he's managed to get Winkler on board, and appears to relish the idea of taking on MYOB in Australia and taking market share off the giant.

So expect the battle between Xero and MYOB to heat up in the coming months. Drury is not above a bit of cheeky stirring — when MYOB was sold, he took out ads with the words "RIP MYOB" — and with Winkler and his money behind the company, Xero should be able to really push ahead with its growth plans.

This article by SmartCompany.com.au editor James Thomson is replicated on ZDNet.com.au courtesy of a reciprocal publishing agreement.