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Small- and medium-sized businesses are all the rage at the moment. From storage vendors to applications developers, the SMB market in Australia is booming at rapid pace. In the networking realm, for instance, Cisco last year launched a new suite of products aimed at countering what it acknowledges is a lack of strength in the local SMB market. Cisco's managing director Ross Fowler admitted the company had previously tried to bridge its SMB "product gap" with lower pricing on high-end products. "We've really suffered in Australia and New Zealand, because this [the SMB dollar] is the sweet spot of the market", he said. Fowler said the new products were the closest his company had gotten to the lowest end of the networking market under the Cisco brand. Its subsidiary Linksys operates in the home networking space, but under its own name. And according to IDC research manager Jean-Marc Annonier, the packaged software market alone for this segment is expected to exceed AU$880 million, up 13 percent from 2004. As cost-conscious SMBs look to the Internet to innovate and grow their businesses, the issue of security has taken centre stage. This guide is aimed at helping such companies stay safe. |
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