The displays in the store are arranged according to customer needs, be they business, entertainment or practicality. Featured here is "organise [me]" or the business section, which focuses on products that improve productivity. The phones featured were all live, including the ability to make calls.
Credit: Luke Anderson/ZDNet Australia
if u did ur research properly before making faulty accusations u would realise that the store os designed by he same architect that designed the apple store in New york..
This is a whole new concept for telstra and they are not trying to copy apple.
They wern't trying to copy Apple and your defence is they hired the same architect as Apple for their flagship store?
You showed them.....
You'd think they'd copy us better than that!
http://www.apple.com/retail/geniusbar/
and they're just across the road from each other, though separated by more than just George St.
I can't imagine many people will go into this iLife (woops - I mean T-Life), store without also going into the Apple Store across the road.
The contrast between the two can only spell one outcome. iPhones flying out the door on Optus and Vodafone accounts.
It's a good thing Telstra has deep pockets. It would be embarrassing to have to close a 'flagship' store of such Titanic proportions.
While the floor is wooden, I still think it needs more brown, like the Zune. It really is a lovely color scheme.
I couldn't agree more with you, Bill!
I'm more responsible for Apple's retail success than any of you lot. I'm heading to the Caribbean ... bye!
http://tinyurl.com/yrspf9
As a consumer I am happy to have a store where I can walk into and see the real products working instead of those hollow demonstration units. I have recently bought a device from a 3 store and they assured me that the phone I was buying was not only good looking but did 1001 other things, when I unpacked and tested some of the features I took it back and bluntly told the salesperson he was a liar. I work in the city and will be there asap to see the phones in person and decide after testing the real models. As much as I dislike the company they will probably win my business because I will be able to see a real phone working and play with it before I decide. Look beyond the hype you all talk about and see the real purpose of a store like this ... the consumer!
drive 2 hours out of Sydney and you'll see nothing like this. I live 2 hours out of Brisbane and can't even get a signal half the time.
look at the first photo and what do you see? an insurance sales man with a dull tie. all the interior spell a half-a***d attempt at what Apple has perfected: turning a store into a haven where (the right audience) feels compelled to spend time (and money).
Check out photo number 10 its Telstra answer to loud complaining customers. Hide the issue and the customer away from the other customers in a hidden capsule. Hehe its consistent with my impressions and experience of Telstra.
You'll never see one of these in (for example) Kingaroy. No money in servicing country customers.
hey you prejudiced judgemental, most likely unsuccessful freaks, I have heard that in Geelong we are getting one of these, go Telstra for actually giving a crap about country customers
T Life are sooo not friendly. So they claim to know our phone, in their defence, the first guy we asked did know the phone model of my friends phone before he told them... A guess I suppose. But then, as we were standing in the entrance I realised I no longer needed the 2 store guides I had been given so doing the right thing, I could recycle, so I did just as the door people were, someone walks in "Welcome to T Life would you like a store guide?" The man smiled and took one and thanked me... I was doing their job and not getting paid... however shortly after this some guy from upstairs asked us to leave the store...
Clearly this is a prime example that Telstra are very wasteful, have NO sense of humour, do not care for our environment, and worst yet, do not treat me the way I expect.
Now you might think, okay so some kid expects royalty that is a bit much, no I just expect to be allowed to recycle. I did not swear at the customer, if anything I smiled and was the most polite I could possibly be. In conclusion, I do not like T Life anymore, and they should not have kicked out someone who both posts comments complaining alot on the internet, and has a voice on radio throughout... Well Australia these days. However just for T Life, I have set up an email address which they may apologize to me on, edmatt13@aim.com if anyone from T Life should read this, should you want to apologize for your appauling behaviour in store, and the fact that you discourage recycling. Otherwise, I continue to whinge and discourage people from your store. On the other hand, you can now get the Nokia 6288 free on a cap for just $19 a month with 3 mobile! Yes that's right, boycott Telstra =D
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| Apple iPhone 3GS 32GB | 33 plans |  6% |
| Apple iPhone 3GS 16GB | 33 plans |  2% |
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is it just me or does this look just like the Apple stores?