Serguei Beloussov's excellent English is peppered with a Russian accent, and he and admits to coming from "many different countries". As president and chief executive of the virtualisation company SWsoft, he has successfully built a niche in the burgeoning virtualisation market.
Parallels is SWsoft's virtualisation product and it is much admired by Mac users who form its biggest market. But while Beloussov likes Mac users as much as they like him, he has plans to expand into other areas.
When ZDNet Australia's sister site, ZDNet.co.uk caught up with Beloussov, he hinted at the company's "ambitious" expansion plans, but explained that we will have to wait until January to find out more. Instead, he sketched his vision for the future of IT, which includes the idea that the future doesn't have to be dominated by Microsoft -- or any single operating system vendor for that matter. For Beloussov, the IT world of the future is one of components and libraries.
Q: What is the future for SWsoft and Parallels?
A: We have changes coming, but what those changes are, I really can't talk about. It is going to be a very different company, but I can't talk about it. It will be the same people, same company, but different. I can talk more about it in January.
Can you outline a few things? For example, the name of your company is confusing -- there is both SWsoft (the parent company) and Parallels (the main, and only, product).
Parallels will be fully integrated into the company. [Editor's note: SWsoft announced on Wednesday 13 December that it had changed its name to Parallels.] But what happens in January, I can tell you, is that that confusion will go away. Overall I think we are doing very well.
What is your view of the virtualisation market moving forward?
At the moment, in the IT market you have two types of consumption [corporate and consumer]. Corporate consumption is drying up. So in the next five, 10, 15 years, we will see that replaced by software as a service (SaaS): online services. This will be a very, very significant part of the consumption, and that is the promising area for us.
For us, there is no player that is fully addressing the infrastructure. We will see in the future that things are not just outsourced like they are today.
The off-the-premise data centre is becoming more and more relevant. It was a small part of data operations but it is becoming much more significant. In five years it will have become normal. So, for companies like Microsoft and EMC, things will change. They are significant because they use proprietary infrastructures. So many people do not want to use proprietary infrastructures. Companies like Google and Amazon, they use Linux. They are the off-the-premise players.
So, for us, we see demand for off-the-premise and on-the-premise. At the moment, that demand is about equal, but we will see the demand for off-the-premise become much larger.
Where is your market exactly?
In the space where we provide a complete infrastructure for hosted and service provider companies.
Overall, in the off-the-premise area, we have completed a number of acquisitions, all small ones. We will complete another shortly. We are by far the largest player where the requirement is for products for the corporate infrastructure and some specific applications. It is in those areas where we provide a complete infrastructure for software and service provider companies.
One issue is that, because we are such a small company, we are very much dependent on product releases. The current products are doing very well, but we will be very dependent on the new products. They are not yet due.
When will the corporate changes happen?
They are due in January because of the changes that are happening around the company.
At the moment [SWsoft] is a company that has small revenues because of price suppression in the market. So [we] cover a small segment in the service provider and application space. For our product to compete, we have to spend all of the money on sales and marketing and [research and development]. Small companies have to spend their money in those areas. The market for our company is to help other companies stop having to spend that money, and then they can compete.
So how do you see the future in virtualisation panning out?
We see the future as virtualisation and automation. Now automation is a very sensitive subject. And virtualisation is a very strange place, because [within virtualisation] there is an operating system and there are management tools.
Our vision is there, and also to become a significant player in the operating system space and the platform space by offering a platform which, even though virtualisation is not very robust and does not have a lot of tools, is pretty good at providing service capabilities.
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