No, it's not the iPhone; it just looks like one. Fashion designer Prada and LG Electronics announced on Thursday what they call the world's first completely touch-screen mobile phone to come to market.

The Prada Phone (LG KE850) features an "advanced touch interface," ringtones, preloaded content, mobile phone accessories and a leather case, all jointly designed by Prada and LG. It also comes with a 2-megapixel camera, MP3 player, video player, document viewer, music/messaging multitasking capability, Bluetooth and USB 2.0 port. The superthin phone comes in at 12 mm thick.

Apple's iPhone may have grabbed more headlines, but it's still some five months from hitting store shelves. The Prada phone is scheduled to be available in the UK, France, Germany and Italy in late February, and in a few Asian countries (Hong Kong, Taiwan and Singapore) in March. It won't be cheap though. Prices will start at US$776.

Credit: LG Electronics

Synaptics showed off its Onyx concept phone -- which also features a touch screen -- at the Consumer Electronics Show. The phone is shaped like a remote, and the company says it would integrate GPS, music, teleconferencing and calendar events. The screen, which Synaptics calls the ClearPad, takes up nearly the whole handset and rids the phone of all those pesky buttons. Information can be entered into the Onyx concept phone with two fingers, or via text entry.

Credit: Synaptics

Bloggers were quick to spot a "full-surface screen" concept phone that quietly appeared on the research and development section of Nokia's Website. To date, the company hasn't announced any details about what the phone might actually do, but it sure does look pretty.

Credit: Nokia

But even with a growing list of competitors, it's the Apple iPhone that's getting all the attention these days. Clearly, CEO Steve Jobs has some high expectations for what the handset can deliver to consumers.

Credit: Declan McCullagh/CNET News.com

This is a close-up of the Apple iPhone, which among other things has iPod, camera and wireless Internet functionality. The device debuted at Macworld on January 9, but isn't expected to be available to consumers until June.

Credit: Declan McCullagh/CNET News.com

Of course, there is an actual iPhone already on the market. This VoIP phone by Cisco's Linksys division has been around -- under the iPhone moniker -- since early last year. Last month, Linksys expanded the iPhone family with additional products.

The phone is the basis of a lawsuit filed by Cisco that charges Apple with infringing on its iPhone trademark. Cisco obtained the trademark in 2000 when it acquired Infogear, a small Redwood City, California, start-up that developed consumer devices that allowed people to easily access the Internet without a PC.

But Cisco's isn't the only iPhone on the block. A British company called Orate Telecommunications Services also offers a VoIP phone called an iPhone, and a San Jose, California, company called Teledex offers an iPhone for hotel rooms.

Credit: Linksys

Isamu Sanada has built a name for himself creating beautiful -- and sometimes prophetic -- designs of fantasy Apple products. Here is Sanada's take on the "iPhone," posted to his Web site months ago, long before Apple's actual design saw the light of day.

Credit: Isamu Sanada

Leading up to an Apple product showcase in September 2006, iPod blog iLounge.com invited fans to submit their own concepts for the newest generation of the Apple music cum multimedia player. The most prevalent feature in fans' designs was a touch screen.

This submission didn't exactly nail the details, but its designer had the right idea, incorporating an iPod with a phone and wireless-enabled PDA, along with a large touch screen.

Credit: iLounge.com

This design, one of dozens of "iPhones" submitted to the iLounge contest, shows a flip phone with touch screen and music-playing capabilities.

Credit: iLounge.com

The garish yellow in this design isn't very Apple-esque, but moving controls to the side of the device proved to be the route Apple would take to maximise screen size.

Credit: iLounge.com