NBN - Everything you need to know about the National Broadband Network

How to broker a Telstra/NBN deal

commentary With Mike Quigley now appointed to head the government's National Broadband Network Company (NBN Co), is the long promised network at last set to become reality?

Much will depend on the negotiating skills of Quigley and his Telstra counterpart David Thodey.

Mike Quigley

Mike Quigley
(Credit: Alcatel-Lucent)

The NBN has been the subject of torturous, high-stakes negotiations between Telstra and the government — negotiations that are now entering their fifth year. It started with Sol Trujillo's August 2005 proposal; for a government subsidy of $2.6 billion, Telstra would build a 6Mbps network to serve 98 per cent of premises.

The government rejected that offer, as it did Telstra's November 2005 proposal for a 12Mbps network.

Despite the public rejections, negotiations continued between Telstra and the Australian Competition and Consumer Commission and then Communications Minister Helen Coonan, throughout 2006 and 2007.

The key sticking point: Telstra would allow its competitors to use the network, but only if a price was set in advance by the government. Under Trujillo, the price Telstra wanted was simply too high and Coonan rejected the deal.

When Labor came to power in November 2007, the next round of negotiations began. The new government's policy was to invest $4.7 billion in a joint venture with a private sector company to build a national 12Mbps fibre-to-the-node network.

But in November 2008, when bids from interested private sector companies were due, Telstra failed to lodge a compliant bid. Telstra was excluded from the bidding process, its share price dropped sharply, and within months its chairman and chief executive were gone.

In April 2009, the Rudd Government proposed a $43 billion fibre-to-the-premises network delivering 100Mbps to 90 per cent of the population. A majority government-owned company would build the network.

There are strong incentives for the government and Telstra to negotiate with each other. Both sides have a lot to lose if they cannot get a deal. Telstra could lose significant traffic and revenue if it finds itself competing with a ubiquitous majority government-owned network using the very latest broadband technology.

But equally, the government might find that its shiny new network fails to generate the expected commercial return because it carries only a small fraction of the available traffic unless it can land a deal with Telstra, the company that has most of the customers today.

The real question is whether the two parties can do a win-win deal in which Telstra agrees to shut down its network and carry its traffic on the NBN. The obvious path forward is for Telstra to sell its existing copper access network to the NBN Co. This network would then be substantially upgraded so it was optical fibre all the way to customer premises.

While the solution may be obvious, the negotiation to get there will be complex. Telstra's board and management cannot agree to a deal unless it leaves shareholders better off than the status quo.

The real question is whether the two parties can do a win-win deal in which Telstra agrees to shut down its network and carry its traffic on the NBN.

If Telstra sells its network, it will need to receive a price that compensates it for the earnings it forgoes as a consequence. Given the lucrative monopoly profits Telstra earns from the fixed-line network, the earnings forgone and hence the required payment will be very substantial.

Assuming that Telstra receives its payment in the form of an equity stake in the new company, two additional problems will complicate the negotiations. The first is that the government has set limits on the proportion of NBN Co that it will allow Telstra to own. So the government may not be able to issue Telstra a big enough equity stake to provide the required value.

There is a solution: when NBN Co acquires Telstra's access network, it can pay for it by issuing shares not to Telstra but to Telstra's shareholders. But this outcome may be resisted by Telstra's board and management.

The second problem is that some parts of the new network, particularly in rural and remote areas, may never generate a commercial return on the capital invested. The government may be able to justify non-commercial investment on social and equity grounds.

But non-government shareholders in NBN Co will value their shares based on the company's likely earnings stream including the earnings drag from the parts of the network that do not generate a commercial return.

So a successful negotiation will require the government to recognise the must haves that Telstra and its shareholders will bring to the table. Conversely, it will require Telstra to recognise the government's non-negotiable requirement: a more competitive market for broadband services.

Paul Fletcher is a telecommunications consultant, former Optus executive and author of Wired Brown Land? Telstra's Battle For Broadband (UNSW Press, 2009).

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Talkback 10 comments

    Simple - pay shareholders Cash!!!! Anonymous -- 10/08/09

    Lots of it!! (say ~ $80 Billion!) = conservative estimate!!

    They way I see it Rudd/Conroy must honour their election promise regarding broadband.

    So, if they want this badly enough the Commonwealth should pay in full for Telstra's network which sharholders quite rightly bought of them in the first place!! Cash!!

    They (Thodey/NBNco) then must agree on a fair price. Thodey must at ALL times act on behalf of shareholders interests.

    This means he must be prepared to "walk" because Telsta has the goods and can easily upgrade their own Network. Rudd and Conroy know this with an election coming!!

    Having said that, they then should pay cash (No equity) in full for the Network owned and operated soley by Telstra known as the PSTN.

    simple all right Anonymous -- 10/08/09 (in reply to #320196245)

    you telstra bashers always taking the **ss.

    don't stir so, not even the most sucky telstra fanboy would be stupid enough to want $80 billion, you are cruel.

    Australians expect a "FAIR GO". Sydney Lawrence -- 11/08/09

    The Board of Telstra is duty and legally bound to defend and protect the value of Australians who, in good faith, paid the Government fair value for the ownership of Telstra.

    Mr. Thodey must, and I expect will, negotiate firmly to ensure that Australian shareholders of Telstra are not dominated and destroyed by Government to assist the NBN.

    Should negotiations fail, Telstra must upgrade to allow it to compete with the NBN and must alert Telstra's 1,400,000 Australian owners to the Governments destructive intentions.

    All shareholders Simon -- 11/08/09 (in reply to #320197199)

    Don't forget all the important foreign shareholders, they are just as important to the Telstra Board.

    Fair go in the eyes of Telstra's golden boy? RS -- 11/08/09 (in reply to #320197199)

    I actually agree with you Mr. Lawrence. Aussies do expect a "fair go".

    Shock, I agree again, the Telstra board are duty bound, and to do all they LEGALLY can, to protect their shareholders. But you aren't a shareholder anyway are you? So why would you choose to be their unelected spokesman?

    I thought you were only interested in what's best for all Australians, not just the approximate 6.66% (how humorously ironic) of the population who are direct Telstra shareholders.

    But do you know what "fair go Aussies" don't like Mr. Lawrence? WE don't like, "NOT SO FAIR GO Telstra MD (misleading and deceptive)" acting ILLEGALLY, unethically, anti competitively and using the clout they inherited from the taxpayer, to attempt to put competitors out of business, just to defend and protect a share price, despicable.

    Basically, "fair go Aussies" don't want Telstra MD, "to continue doing" exactly as everyone has been telling you all along they have been doing, but you refused to listen because of your greed of the "wife's portfolio"!

    GO TELSTRA. GO AUSTRALIA. Sydney Lawrence -- 12/08/09 (in reply to #320200233)

    RS, while I do appreciate your informative guidance and, at times, your appropriate contributions I find it difficult to understand your constant attack on me because you consider me a shareholder and supporter of one of Australia's greatest companies.

    Your disingenuous and untruthful disparagement of Telstra executives exposes your resentment that an Australian company can compete and prosper against all others. RS be proud that Australians have built a company that is the pride of all Australians.

    RS my defense of Telstra has nothing to do with greed but has everything to do with pride, an emotion that you sadly seem to lack. I do agree that others have a vendetta against Telstra for their own agenda which is, of course, to gain advantage for themselves.

    It is my hope that Telstra will see their way clear to assist the Rudd Government with the NBN build, but if not Telstra has the capacity and ability to compete with the proposed NBN and continue to deliver a service of excellence for Australians unchallengeable with regard to quality and price.

    What about go ii or go TPG, go Australia? Never, eh! RS -- 12/08/09 (in reply to #320202693)

    Mr. Lawrence, in answer to you typical rehashed rubbish.

    First off, I do not disparage Telstra executives.

    They have done, and continue to do that themselves, by "misleading and deceptive", illegal business practices, which they admitted and you even admitted over at NWAT.

    The truth is, you are the devious one trying to now hide their disgraceful actions, with your typical, same old tired stupid lines. Even Telstra is coming clean, but you continue the charade, sad man.

    Secondly, you do not support Australian companies! You support Telstra and only Telstra.

    If not, SPEAK UP NOW AND PLEDGE FULL SUPPORT FOR TELSTRA COMPETITORS LIKE - TPG, IINET, WESTNET, INTERNODE and other Australian companies, who are more Aussie than Telstra (since they have up to 35% foreign ownership).

    Thirdly I do not perceive you as a Telstra shareholder. You have said that "YOU are not". However, you have always dodged the topic of the wife's portfolio. Obviously, your wife is a major shareholder, which is why you do as you do.

    So to answer you, this is why I comment to you as I do Mr. Lawrence, because you are a fraud.

    To spell it out, you are a greedy Telstra shareholder (via the spouse's portfolio), who supports Telstra and only Telstra, simply because of that portfolio. However disgracefully, you attempt to hide this greed behind a buy Australian campaign, whilst simultaneously attacking any other Australian company who happens to be a competitor to Telstra (leeches don't you call them?).

    So I ask again. If you are not FOS, speak up now and pledge full support for the likes of - TPG, iiNet, Westnet, Internode!

    Telstra is despised Simon -- 12/08/09 (in reply to #320202693)

    Telstra is hardly the pride of all Auatralians. Infact, I'd suggest that Telstra is Auatralia's most despised organisation.

    Freedom to prosper. Sydney Lawrence -- 13/08/09 (in reply to #320205346)

    Firstly Simon. Simon you speak rubbish. How can Telstra be "Australia's most despised organisation" when it is the most popular (by choice) with Australian consumers.

    RS of course I fully support all of Telstra opponents ( including those named by you) but require that they compete by investing and desist from freeloading on Telstra.

    In any case let us hope that with the creation (if it ever happens) of the NBN, true competition will be allowed without the destructive regulation of the ACCC.

    Firstly Simon -- 13/08/09 (in reply to #320207378)

    Firstly Sydney. You can hardly say that I speak rubbish (pot calls kettle black?) perhaps write rubbish, as this is a web site.

    In answer to your belittling comment though, do you ever listen to people, Telstra customers or otherwise? I rarely hear anything positive in regards to Telstra from people in my local area, people at work (Telstra customer and unhappy)and businesses that I deal with. The most anti-Telstra comments generally come from existing customers, then ex-employees. From my experience, negative to positive comment ratio would be about 100/1.

    Telstra does have market share, but what does that mean? By your reasoning, the most â??popularâ?? organisation in Australia would be the Australian Tax Office.

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