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Contents 
Introduction
Servcorp
Ausmelt
Suncorp
How to be an innovator
Executive Summary |
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- Lesser-known companies may have just the product to solve your business problem.
- Due diligence applies even if you're trying something new.
- Ask for a money-back guarantee -- if the vendor can't rely on its products then why should you?
- Being seen as an innovator may help your business.
- The professional background of the decision maker, the industry in which the organisation operates, and market conditions may all colour attitudes towards innovation.
- Innovation may be easier for smaller companies, as fewer people are involved in the decision.
- The most popular products in a particular sector may have been overtaken by a newcomer's price-performance ratio.
- Before introducing something new, thoroughly test its performance and usability. If it's customer facing, involve customers in the products tests.
- Remember that the objective is to solve a business problem, so you might be looking for different benefits from a new product or technology than other organisations.
- Start with a specific project and then expand the application of the technology or product rather than going for a "big bang" introduction.
This article was first published in Technology & Business magazine.
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