MM4XL - Marketing Manager for Excel 7

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Publisher’s description

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Marketing Manager for Excel (MM4XL) is an Excel add-in program designed by marketing experts, statisticians, and mathematicians to fosters strategic thinking in business decision-makers. The new release 7.0 introduces new analytical tools while existing tools have been enhanced. Among the tools available in MM4XL: Forecast Manager, CrossTab, Sample Manager, Proportion Analyst, Decision Tree, Risk Analyst, Quality Analyst, Descriptive Statistics, Cluster Analysis, Semantic Differential Chart, Four-Dimensional Chart, Brand Mapping, Brand Switch Analysis, Positioning Maps, and Product Portfolio Analysis (both BCG Share Growth Matrix and McKinsey/GE Business Assessment Array). Moreover, several kinds of quadrant analysis (bubble maps with labels), extremely helpful in marketing, are also built into the software. MM4XL works in five languages: English, German, Italian, French, and Spanish.

Version 7 introduces the new tool Risk Analyst.

CNET Networks is not responsible for the content of this Publisher's Description. We encourage you to determine whether this product or your intended use is legal. We do not encourage or condone the use of any software in violation of applicable laws. Any questions, complaints or claims related to any specific download should be directed to the relevant vendor.

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