MM4XL - Marketing Manager for Excel 7

Marketing Manager for Excel (MM4XL) is an Excel add-in program designed by marketing experts, statisticians, and mathematicians to fosters strategic thinking in business decision-makers. The new release 7.0 introduces new analytical tools while existing tools have been enhanced. Among the tools available in MM4XL: Forecast Manager, CrossTab, Sample Manager, Proportion Analyst, Decision Tree, Risk Analyst, Quality Analyst, Descriptive Statistics, Cluster Analysis, Semantic Differential Chart, Four-Dimensional Chart, Brand Mapping, Brand Switch Analysis, Positioning Maps, and Product Portfolio Analysis (both BCG Share Growth Matrix and McKinsey/GE Business Assessment Array). Moreover, several kinds of quadrant analysis (bubble maps with labels), extremely helpful in marketing, are also built into the software. MM4XL works in five languages: English, German, Italian, French, and Spanish.

Version 7 introduces the new tool Risk Analyst.

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