4Jul 07

Selling yourself on YouTube

Posted by Sheryle Moon @ 16:43 0 comments

Before you laugh, remember when CVs were once carefully compiled and presented in leather-bound folders? Then we moved on to the electronic resume and the old hard copy CV was left to collect dust on the shelf.

YouTube has become one of the world's most popular Internet sites, providing young people with a medium to express and demonstrate their creativity -- through music, movie making or even fashion design.

In 2006, YouTube served 100 million downloads, and had 65 thousand video uploads per day from over 20 million unique visitors. Google paid a staggering US $1.65 billion for YouTube in 2006. It saw the potential YouTube offered the world.

YouTube is challenging traditional forms of creativity and how it is expressed. Technology is providing avenues to access and promote creative talent faster and simpler than ever before. The Internet is turning us into a world of "content creators" rather than "content consumers".

The New York Times has reported that major talent agencies are hiring dedicated staff to scour outlets of online creativity such as YouTube to find "the next big thing".

YouTube is more than just fun. It may represent the future of how we identify and sign up new talent for the future.