Big Picture by Sheryle Moon

As children, parents and teachers were our mentors, but as adults in the working world, mentors can be hard to find. In Big Picture, industry leaders share their views, experience, advice and tips on making today’s followers tomorrow’s leaders.

Embracing the 'F' word

Posted by Sheryle Moon @ 12:44 5 comments

The new breed of Luddites, Facebook knockers, join an illustrious list of people who have tried to turn the tide, literally and figuratively, against progress.

One Melbourne café owner, for instance, asks anyone caught chatting about the social networking site to cease their conversation immediately. While slightly tongue-in-cheek, the restaurant owner does have a sign in his window warning patrons not to use the "F" word -- Facebook.

Let's not go into the civil liberty issues or freedom of speech; however it did get me thinking about other people in history who have unsuccessfully railed against progress or mis-predicted the impact that certain technologies would have on our society, such as the Duke of Wellington, renowned for defeating Napoleon at Waterloo, who observed somewhat short-sightedly that "railroads would only encourage common people to move about needlessly".

The world changes fast and many enterprises large and small fail to see the next wave or see it and dismiss it. For example, in 1768, three Scottish princes decided to publish the sum of all human knowledge to that date. It came to three volumes and they called it the Encyclopedia Brittanica. In the 1920s the company was purchased by Sears Roebuck and moved to Chicago where good old American mass marketing drove the revenues of Encyclopedia Brittanica to US$1.3 billion by 1990.

However, during the 1985 to 1990 timeframe, CD-ROMs became prevalent and the ability to pack lots of information in a portable and uploadable item was attractive to many producers and buyers. Microsoft bought Funk and Wagnalls and published their product as Encarta. Those people at Encyclopedia Brittanica insisted that people still wanted 24 volumes on their bookshelves.

From 1990 to 1996, Encyclopedia revenue fell 85 percent to US$60 million. And then in 2001 along came Wikipedia -- which Jimmy Wales says is the sum of all human knowledge.

Some of my other favourites include Thomas Watson, Chairman of IBM, who famously said in 1943, "I think there is a world market for maybe five computers" and Bill Gates, who in 1981 told us "640k ought to be enough for anybody". Anyone else have some favourites?

One last thought: banning Facebook reminds me of "Mad" King George, who commanded the tide to recede as he stood on the beach in England, getting increasingly wet.

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Talkback 5 comments

  1. gggrrrr Anonymous -- 18/03/08

    i haaaaaaaaate facebook, really trully OMG fraking despise it!! anyone who cops identify theft from it (or stalking, or harassing) totally deserves it...using your REAL name, with real life details about yourself (including pictures in case the psycho down the street isn't sure it is you)...people are insane, and i care not to join them

  2. Wrong in so many ways Anonymous -- 18/03/08

    This article is wrong in terms of simple facts (e.g. it was King Cnut that commanded the tide to recede, not King George).

    It also wrongly make the incredibly naive assumption* that innovation is the same as progress. True, the railroad and the CD-ROM were both very progressive inventions, but to place Facebook in the same category? Give me a break!

    Sure, Facebook is useful for amusing millions of narcissistic college students, but in a business context? The impact on productivity - or lack thereof - speaks for itself!

    * If not incredibly dumb.

  3. Facebook - no different to any other site Matt -- 19/03/08

    I have used facebook for about 6 months - I laos have a beebo account, a linked in account and a dozen other "networking" site accounts.

    basically they are all the same - provide similar features.

    The thing I noticed about facebook is that I needed more time to keep it up to date and clean and tidy. On that basis I canned it as did many of my friends.

    And again Sheryle didn't do her research - her writing does not even approach anything that could possibly be equated with incisive commentary or debate stimulating journalism.

  4. Innovative? Surely you jest! Anonymous -- 27/03/08

    I don't know whether Sheryle is just a very poor researcher or it's a slow news week, but either way this article is rubbish! Facebook is hardly an innovation, what with MySpace and a dozen other spinoffs all doing the same thing... Providing yet another means for kids to waste lots of time in front of a computer, with the bonus threat of privacy invasion and ID theft to boot. I suspect the cafe mentioned in the article is the one that caught my attention in St Kilda a few months ago. In fact the only reason I went in was because of its hilarious (and obviously tongue in cheek) anti-Facebook sentiment displayed in the front window. Interestingly I still managed to do plenty of "social networking" over my coffee and croissant using a REAL innovation - my mobile phone.

  5. King Canute Craig Iedema -- 02/05/08

    BTW Canute stood their with tide and that to prove to others that he wasn't all powerful - it was an object lesson to them, not a result of narcissism.

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Sheryle Moon

Sheryle Moon

CEO, Australian Information Industry Association

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